This past week just finished Sao Paulo Fashion Week. Latin America largest fashion week and event. And among the several talented designers that presented their collections here are a few that got a lot of media attention:
Lara Stone walked the runway for Forum Tufi Duek, with styling by Patti Smith. She is also the face of the label for this fall. And that means that as much as her face will be everywhere for Louis Vuitton worldwide, it will be in Brazil for Forum Tufi Duek given how big this label is in Brazil.
Alexandre Herchvitch is the new creative director for beachwear label Rosa Cha, and he got Chanel Iman to open his show once again. She opened for Rosa Cha last summer in New York. And she is also the face of the brand this fall.
Madonna's boyfriend Jesus Luz is the coverboy for jeanswear label Ellus. And the media was not excited about it. Most of the media in Brazil doesnt care for him as a model and some even said he looked like a "delivery boy" on the catwalk for Ellus, due to the styling, and his model presence/attitude is close to none on the runway. It was a good thing the label also had Cinthia Diker, who did an amazing job.
Brazil's favorite designer, Alexandre Herchcovitch, presented an exuberant collection that opened with Isabeli Fontana and closed with Carol Trentini, and that was her only show during SPFW.
For more on the shows, models and reviews please visit www.ffw.com.br. All videos courtesy of www.ffw.com.br/tv
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